"Oh My Gulay!" is a cooking and recipe website dedicated to Filipino vegan foods. Gulay means vegetable and the phrase is an nonsensical expression of shock. Many viual elements reflect Filipino imagery such as the sun with eight rays, tropical banana leaves, and typography based on local hand-painted signs. The website uses animations that add to the lighthearted and fun-loving feel familiar to many Filipinos.

"Life is good when you're vegan"