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©2022 dom-art
People Not Cars is a public awareness campaign dedicated to raising public skepticism towards car dependence through an AR poster and social media deck. The PAC works by visually representing road infrastructure and its impact on daily life through a macroscopic, isometric lense using Illustrator’s powerful 3D tools. Cars are reduced to colorful dots, and roads become thick asphaltgray lines that wrap around skylines and housing. The transition of the animation contrasts gray and colorful, barren and lush to emphasize the great positive impact of reducing car use.